SimplePart is an e-commerce solution provider for the auto parts industry. As a designer, I kickstarted the production of our comprehensive library of sales collateral–emails, blogs, videos, and booklets–created to support both client-facing and internal communications.
SimplePart’s branding was outdated and inconsistent. After a website overhaul, I integrated SimplePart’s updated visual brand across all platforms and worked with the Marketing Team to launch multiple cross-channel campaigns.
I created two types of collateral:
Tutorials: One-pagers, booklets, and videos outlining tips and tricks to help current clients succeed with their online store.
Sales: Emails, social media campaigns, and handouts to promote sales and drive customers to our clients’ online store.
I create eye-catching and straightforward content that appeals to a busy audience. Striking images, gifs, and large banners are used to grab the consumer’s attention and drive them towards the main call to action.