What started as a branding campaign to enhance SimplePart's presence has now transformed into a extensive library of collateral that helps current and prospective customers manage their online parts store.
What I create spans both digital and print, aimed to attract new clients and grow the company. Types of collateral include emails, videos, gifs, social media, digital assets, infographics, flyers, and presentations.
Within months after starting at SimplePart in 2018, I jumped on Volkswagen's open request to create a series of video tutorials even though I had minimal video editing experience. I taught myself Adobe After Effects and Adobe Premiere Pro during this project, and have now become the go-to person for all video and animation creation.
Marketing collateral released by SimplePart has two main purposes: selling the platform to new clients, as well as providing helpful tutorials and guides to existing clients. In 2019, I created a "Year in Review" infographic to highlight platform statistics, which was sent out to 1,500+ dealers on our platform.
