SimplePart is an e-commerce solution provider for the auto parts industry. As a designer, I kickstarted the production of our comprehensive library of marketing collateral–emails, blogs, videos, handouts, and booklets–created to support both client-facing and internal communications. In a nutshell, I design marketing materials for both B2B and B2C.
SimplePart’s branding was outdated and inconsistent. After a website overhaul, I integrated SimplePart’s updated visual brand across all platforms and worked with the Marketing Team to launch multiple cross-channel campaigns that solidified our online presence.
On the client side, I kickstarted the effort to personalize our collateral for each brand instead of relying on generic graphics. The materials I create are aligned with SimplePart or the client's brand in order to provide a personalized and integrated experience, with many projects extrapolated for multiple OEM's.
What I create spans both digital and print, including: infographics, one-pagers, booklets, conference collateral, emails, social media campaigns, display ads, gifs, and videos.
Through striking images, gifs, and large banners, each distinct OEM stands out and remains visually identifiable from the others. My work is eye-catching, straightforward, and appeals to our busy target audience by driving them towards the main call to action.