SimplePart is an e-commerce solution provider for the auto parts industry. I kickstarted the production of our comprehensive library of marketing and sales collateral across print and digital. As the sole designer working alongside the marketing team, I produce company branded communications, including emails, videos, gifs, social media assets, flyers, and presentations.
SimplePart’s branding was outdated and inconsistent. After a website overhaul, I integrated SimplePart’s updated visual brand across all platforms and worked with the Marketing Team to launch multiple cross-channel campaigns that solidified our online presence.
What I create spans both digital and print, aimed to attract new clients and grow the company. Types of collateral include infographics, one-pagers, booklets, conference materials, emails, social media campaigns, and videos all promoting SimplePart.
Within months after starting at SimplePart in 2018, I jumped on Volkswagen's open request to create a series of video tutorials even though I had minimal video editing experience. I taught myself Adobe After Effects and Adobe Premiere Pro during this project, and have now become the go-to person for all video and animation creation.
Below are two playlists of videos that I made to teach clients how to navigate their custom parts website.
Marketing collateral released by SimplePart has two main purposes: selling the platform to new clients, as well as providing helpful tutorials and guides to existing clients. In 2019, I created a "Year in Review" infographic to highlight platform statistics, which was sent out to 1,500+ dealers on our platform.
SimplePart's collateral spans both digital and print, aimed to attract new clients and grow the company. Overall, I have created infographics, one-pagers, booklets, conference materials, emails, social media campaigns, and videos.