SimplePart

Paving the way for a newly established in-house marketing agency to thrive.

SimplePart is an e-commerce solution provider for the auto parts industry. I kickstarted the production of our comprehensive library of marketing and sales collateral across print and digital. As the sole designer working alongside the marketing team, I produce company branded communications, including emails, videos, gifs, social media assets, flyers, and presentations.

Solidifying a visual brand

SimplePart’s branding was outdated and inconsistent. After a website overhaul, I integrated SimplePart’s updated visual brand across all platforms and worked with the Marketing Team to launch multiple cross-channel campaigns that solidified our online presence.  

What I create spans both digital and print, aimed to attract new clients and grow the company. Types of collateral include infographics, one-pagers, booklets, conference materials, emails, social media campaigns, and videos all promoting SimplePart.

Teaching myself new skills

Within months after starting at SimplePart in 2018, I jumped on Volkswagen's open request to create a series of video tutorials even though I had minimal video editing experience. I taught myself Adobe After Effects and Adobe Premiere Pro during this project, and have now become the go-to person for all video and animation creation.

Below are two playlists of videos that I made to teach clients how to navigate their custom parts website.

HOW-TO SERIESB2B SERIES

Communicating with several different audiences

Marketing collateral released by SimplePart has two main purposes: selling the platform to new clients, as well as providing helpful tutorials and guides to existing clients. In 2019, I created a "Year in Review" infographic to highlight platform statistics, which was sent out to 1,500+ dealers on our platform.

SimplePart's collateral spans both digital and print, aimed to attract new clients and grow the company. Overall, I have created infographics, one-pagers, booklets, conference materials, emails, social media campaigns, and videos.

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