Creating an extensive library of branded deliverables as the sole designer working alongside the marketing team.
While SimplePart is a leader in the digital fixed-ops space, they are relatively unknown outside of the automotive industry. After a website overhaul and an updated logo, I kickstarted SimplePart's expansion of branded collateral, including resources for current and new clients.
SimplePart’s branding was outdated, inconsistent, and they had almost no online presence.
Rebrand and integrate SimplePart’s visual identity across all platforms, creating a library of digital and print marketing and sales collateral.

Developing a visual brand

What started as a branding campaign to enhance SimplePart's presence has now transformed into a extensive library of collateral that helps current and prospective customers manage their online parts store.

What I create spans both digital and print, aimed to attract new clients and grow the company. Types of collateral include emails, videos, gifs, social media, digital assets, infographics, flyers, and presentations.

Teaching myself new skills

Within months after starting at SimplePart in 2018, I jumped on Volkswagen's open request to create a series of video tutorials even though I had minimal video editing experience. I taught myself Adobe After Effects and Adobe Premiere Pro during this project, and have now become the go-to person for all video and animation creation.

Communicating with several different audiences

Marketing collateral released by SimplePart has two main purposes: selling the platform to new clients, as well as providing helpful tutorials and guides to existing clients. In 2019, I created a "Year in Review" infographic to highlight platform statistics, which was sent out to 1,500+ dealers on our platform.

OEM Marketing