TEDxUNC is a student-run TED conference at UNC Chapel Hill with the purpose of sharing “ideas worth spreading.” TED conferences often feature a simple word or phrase as the theme – one that can be interpreted in millions of ways. As the Creative Director for the Design Team, my team and I were responsible for creating a unique and recognizable visual brand throughout campus.
The theme for the 2016-2017 conference was “Bodies: Being Human,” where we discussed ideas ranging from tech advances in body parts to loving your own body to pushing your body to its physical and mental limit.
We wanted to find a simple way to convey the body and all of its complexity. The heart is integral to the body’s functions, and designing it low-poly symbolizes all of the intricate pieces involved in a body.
2017-2018’s conference, Home, explored ideas surrounding what is considered a home and how that changes from a personal to a global scale.
In terms of branding, simplifying the idea of "Home” was difficult, since we wanted to avoid imagery of houses as every home is different. Instead, we focused on the feeling of safety, comfort, and familiarity found in a home. Colorful, flat-line icons were used because of their simplicity and playfulness, intended to remind attendees of their childhood.
This was the first time I got the chance to design on behalf of a company beyond the classroom, and the experience of collaborating with like-minded designers is one of my most valuable experiences to date. One of the greatest and validating feelings in the world is seeing a project that you’ve worked tirelessly on come to life.
Through mentorship and collaboration, we designed themed programs, stickers, t-shirts, websites, and more all aligned with our integrated marketing campaign.